Niccolo Machiavelli

Meet Niccolo Machiavelli, born in 1469. He was an Italian writer, philosopher, theorist and humanist during the Renaissance. He is considered one of the leading founders of modern political science. While Sun Tzu’s was more military based, Machiavelli was political. His piece, The Prince, outlined many beliefs ranging from politics to ethics. His philosophy was a take prisoner type of thought and so comes the term “Machiavellian.”

Famous posthumous portrait of Niccolò Machiave...

Famous posthumous portrait of Niccolò Machiavelli (1469-1527). (Photo credit: Wikipedia)

His quote, “Men are so simple and so much inclined to obey immediate needs that a deceiver will never lack victims for his deceptions,” rings true today. So many hundreds of years later and this line is still on the money. What Machiavelli is telling you is that there is a sucker born every minute and it’s not surprising that the one with the three hundred friends just might be it. The Internet is filled with cowboy entrepreneurs wanting your information to profit from your information. Think about it, they feed your need for instant gratification.

The tactic that you, the deceiver, need to adopt is that of Machiavelli!

Pretext: Lying to obtain information.

Once upon a time Frank M. Ahearn was kick ass skip tracer that had no boundaries when it came to obtaining information.  Listen here: “One who deceives will always find those who allow themselves to be deceived.” This applies perfectly to my pretext days when I was making tons of dough obtaining phone records, bank records and any other records I could extract and sell.

Frank’s Philosophy of Pretext

-If you could afford it I could get it-

-Every no leads to a yes-

Extracting information from large companies through the use of the pretext was how the business was done. The gold was your information, just as your information online is the gold that fills website for Google click through ads, even if the information about you is incorrect.

Meet Roy: a very successful businessman who has his finger in a lot of pies. Despite all of his success and the cool things people write about him online there is a blemish that still haunts him. Roy became concerned that the dark piece of information known about him might be discovered by the wrong party, namely his wife.

When we first spoke Roy was under the impression that we could press a few buttons and relieve the Internet of his negative information. That is a big wrong and it cannot be done.

Imagine the Internet having gossip continuously chatting about you. Well that would be the Internet aggregator.

Aggregator – from our friends at Wiki

In computing, a feed aggregator, also known as a feed reader, news reader, RSS reader or simply aggregator, is client software or a Web application which aggregates syndicated web content such as news headlines, blogs, podcasts, and vlogs in a single location for easy viewing.

An aggregator is your biggest problem. They are the ones that spread your information like a bad germ. It’s a question of what sites pick up and post the information on line, and attempting to locate is like chasing dragon. Therefore deception is the only weapon against the aggregator and users.

People contact me constantly with the hopes of disappearing their information, and believe me, I wish could. Well, I could but it would be extremely expensive since I would need to locate the actual root of where the information stems from and create a pretext to remove the information.

I know, you are thinking what type of pretext? Hmm, if it’s a newspaper I would find the department that is responsible for uploading and maintaining the information on their website. Then I would pretext as the in-house legal department claiming there is a mistake with that piece of information and we need it removed until such dispute is settled. Now this may be illegal. I do not suggest you posing as a lawyer or any licensed professional.


Just because Frank would do does not mean you should do it!

One of the concerns about trying to pretext to get a client’s information off a website is having the information kick back at us. What I mean is what if the person you pretext calls the bluff and does not take the information down? Then they decide to write in their blog about the “strange” call they received. That could make matters worse.

What I did was set up a several websites that used his name, however, changed the first name from Roy to Ray, keeping the last name the same, accompanied by .com or .net. I then developed the website using content from the negative information.

The Goal – Convince the website with the negative information to change the first name from Roy to Ray.

That negative information read something along the lines of:

Roy Duesterdick

22 Foknee Lane

Beverly Hills, CA 90210

-Along with a disconnected phone number as his contact-

I picked up a cell phone with a Beverly Hills area code and set up a voicemail using the name RAY Duesterdick and began e-mailing several of the websites explaining that they had conflicting information on their web site.

“My name is actually Ray Duesterdick, not Roy. Could you perhaps correct the mistake?”

Most of the websites changed the information, however, if someone decided to search my client’s name there would be conflicting information as to the negative information. Is it Roy or Ray? Like the old saying says if you can’t dazzle them with brilliance baffle them with b*llshit.